The channel map
Where you show up today, where you are dark, and the order to switch things on so each one makes the next cheaper.
Inside the partnership / Acquisition
Keep the pipeline supplied
She looked. You weren't there.
She searched the treatment, checked the map, read two reviews, and watched somebody else's before and after. We put you in front of her at each of those moments, on a page built for what she actually asked for.
Request the 15-minute scan ↗
Operated with the website, follow-up, and reporting, never beside them.
Fig. 031 / Seen from the street
01 / Two channels is not a plan
Most practices run one ad account and one social account, and neither knows the other exists.
Every channel payingfull price, every time.
Searched → compared
→ waited → booked Rarely in one sitting
→ waited → booked Rarely in one sitting
She does not decide on the first visit. Without something to bring her back, you pay full price to meet her again, or you never do. Connected channels get cheaper. Isolated ones never do.
Eight places she looks
before she calls you.
01
Google Search
She types the treatment and the town. Whether you appear, and whether the page she lands on is about that treatment or about your practice in general.
02
Google Maps
The three results in the box above everything else. Hours, photos, review count, and whether the booking link goes anywhere useful.
03Instagram
Where she checks whether the work is good and whether the room looks like somewhere she wants to sit for an hour.
04
TikTok
Where she learns what the treatment is before she has decided she wants it. Cheapest attention in the market, and most practices are absent.
05
Facebook and YouTube
Where the older half of your patient list still lives, and where a longer explanation of a bigger ticket treatment can actually land.
06
Yelp, Nextdoor and local listings
The neighbourhood layer. Someone asks for a recommendation and your name either comes up or it does not.
07
Email and SMS
The list you already own. Past patients who have not been back, and inquiries that never booked the first time.
08
Retargeting
The people who read the treatment page and left. Bringing back the ones who already showed interest is the cheapest booking you will make.
Pages first.
Then spend.
01
Map what is live
Every channel you are on, every one you are not, and where the practices your patients also considered are showing up. You see the gaps as a picture, not a list.
Week one
02
Build the pages
A page per treatment we intend to advertise, each one answering the question she typed, with a real scheduler on it. Sending paid traffic to a homepage is how budgets disappear.
Week two
03
Turn channels on
Search and maps first, because that is intent you can capture today. Social and video next, to create the demand search captures later. Retargeting last, once there is traffic worth bringing back.
Weeks three and four
04
Report on consults
Every month, what it cost to book a consult and what it cost to complete a treatment, by service line. Impressions and clicks are in the appendix where they belong.
Monthly, from month twoA system, not
a channel on repeat.
Treatment campaigns
One campaign per service line, with its own targeting, copy, and creative. Not one budget pointed at your homepage.
The landing pages
A page per campaign that answers the exact question she searched and puts a real time on the calendar.
The creative system
We develop the concepts, write the copy, and remotely edit the assets. Your team supplies raw in-practice footage when authentic treatment content is needed.
The report
Cost per booked consult and cost per completed treatment, with the full path she took, not just the last thing she clicked.
Why we fix the path before we spend / from every site we walk
booking paths.
Buried
booking paths.
Traffic will not unbury one.
In most of the practices we scan, the way to actually book is hidden, broken, or absent. Spend sent into that arrives and leaves, and the report tells you it was a traffic problem.
What we do firstBuild the page the spend will land on
ThenTurn on the channel that already has intent
Why the order mattersThe same budget buys consults instead of clicks
Spend works for some practices
and burns for others.
Worth your time if
This is for you
- Your booking path already works, or we are fixing it in the same partnership.
- Your front desk can answer new inquiries the same day they arrive.
- You have treatments with a ticket size worth paying to advertise.
- You want to know the cost of a booked consult, not the cost of a click.
Save your money if
This is not
- Inquiries already sit unanswered for a day or more.
- You want to start spending this week without a page to send it to.
- You are judging the work on reach and impressions.
- You need results inside a fortnight from a standing start.
The questions
we get every time.
The first step is a free 15-minute growth leak scan, or the $2,500 standalone diagnostic if you want the depth without committing. If there is a fit, acquisition runs inside the ongoing Growth & Digital Operations partnership alongside the website, follow-up, automation, and reporting: $6,500 a month for a single location, priced upward with operational complexity. Your media budget is separate and always sits in your own accounts.
Yes. What you pay the platforms goes to the platforms, on your own card, in your own accounts. We never hold your media budget and we do not take a cut of it.
No, and you should not try. We start with the two or three where your patients are already looking with intent, get those paying for themselves, then add the next one. A channel you cannot feed properly is worse than one you never opened.
You do. The accounts are created under your business, the pixels and history stay with you, and approved campaign assets are yours to keep. IteraUX platform access ends when the operating partnership ends.
Search and maps can produce inquiries in the first weeks because the intent is already there. Content and social are slower and compound instead. We tell you which is which before you spend, so you are not judging a slow channel on a fast timetable.
itera·ux®
Remote / working with practices across the US
Be there when
she looks.
07 / Fifteen minutes
We map where you show up today and where your patients are looking instead. You see it live. No deck, no pitch.