Every booking path
we have walked.
IteraUX has audited the booking path of 536 med spa and aesthetic practices across the US, on a phone, from the first click toward a real time on a real calendar. This is the whole record, ranked by how many separate leaks each audit documented. No practice is named here, and none will be.
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01 / The record
separate leaks,
2,499
separate leaks,
written down by hand.
None of this is survey data. Each entry came from somebody opening the practice's site on a phone, searching for a treatment the way a patient searches, and trying to reach an available appointment. What could not be reproduced was not recorded.
Practices audited536
In the ranked index513
Documented leaks per practice4.87 on average
The same short list,
practice after practice.
01 / SCH
295 of 513
58% of practices
58% of practices
No online self-scheduling
The practice takes no appointment without a phone call, an email, or a request form somebody answers by hand.
02 / FRM
267 of 513
52% of practices
52% of practices
A form or a gate before a time
Length, required fields, intake questions, deposits, account creation, or verification standing between interest and an available slot.
03 / DED
267 of 513
52% of practices
52% of practices
Dead ends and broken paths
A booking button, link, widget, or page that does nothing, loads nothing, or errors out.
04 / OTH
203 of 513
40% of practices
40% of practices
Everything else
One-off breakages specific to a single practice, too varied to cluster honestly.
05 / SPL
169 of 513
33% of practices
33% of practices
Competing or duplicated routes
Two or more booking buttons, forms, systems, or domains that ask the patient to choose before she can start.
06 / MIS
143 of 513
28% of practices
28% of practices
The button sends her elsewhere
Booking that lands on an information page, a store, a login, or somebody else’s domain instead of a calendar.
07 / PRC
159 of 513
31% of practices
31% of practices
No cost signal anywhere
No price, no range, no starting point, on pages selling treatments that cost four figures.
08 / CTA
149 of 513
29% of practices
29% of practices
Treatment page with no way to book
The page that does the persuading offers no next step at the point of highest intent.
09 / TRS
138 of 513
27% of practices
27% of practices
Missing proof at the decision point
No reviews, results, credentials, or provider identity where the patient decides whether to trust the practice.
10 / CON
117 of 513
23% of practices
23% of practices
No way to reach a person
Contact routes, published hours, and after-hours coverage that leave the inquiry unanswered.
11 / NAV
90 of 513
18% of practices
18% of practices
Booking is hard to find
The way to book exists but is buried in navigation, below the fold, or absent from the pages that matter.
12 / STP
61 of 513
12% of practices
12% of practices
Extra steps and lost context
The scheduler makes her pick the treatment, the location, or the provider again after she already chose.
13 / SIL
12 of 513
2% of practices
2% of practices
Silence after she sends
No confirmation, no response-time expectation, nothing between the submit button and a callback that may not come.
14 / MOB
6 of 513
1% of practices
1% of practices
Mobile-specific breakage
Behaviour that only fails on the phone she is actually holding.
Every audit is walked on a phone, so the phone is the condition of the whole record rather than a category inside it. A finding is filed under mobile only when the behaviour differs from the desktop version of the same page.
All 513,
fewest leaks first.
Rank 001 is the practice whose audit documented the fewest separate leaks. The audit format records at most five leaks per practice, and 458 of the 513 reached that ceiling, so most of this index is a single tied band shown in random order. Read that as the finding rather than as a flaw in the table. For close to 89 practices in a hundred, we ran out of room before we ran out of leaks.
Leak profile key
- SCHNo online self-scheduling
- FRMA form or a gate before a time
- DEDDead ends and broken paths
- OTHEverything else
- SPLCompeting or duplicated routes
- MISThe button sends her elsewhere
- PRCNo cost signal anywhere
- CTATreatment page with no way to book
- TRSMissing proof at the decision point
- CONNo way to reach a person
- NAVBooking is hard to find
- STPExtra steps and lost context
- SILSilence after she sends
- MOBMobile-specific breakage
| Rank | Where | Leaks | Leak profile |
|---|---|---|---|
1 documented leakRanks 0011 practice |
|||
| 001 | Chicago | 1 | MIS |
2 documented leaksRanks 0021 practice |
|||
| 002 | Los Angeles metro | 2 | TRS DED |
3 documented leaksRanks 003 to 0086 practices |
|||
| 003 | Los Angeles metro | 3 | SCH SPL PRC |
| 004 | New York City | 3 | PRC SPL NAV |
| 005 | New York City | 3 | CON FRM FRM |
| 006 | Los Angeles metro | 3 | OTH DED PRC |
| 007 | Chicago | 3 | DED SCH MIS |
| 008 | Chicago | 3 | SCH SPL TRS |
4 documented leaksRanks 009 to 05547 practices |
|||
| 009 | New York City | 4 | OTH CON OTH DED |
| 010 | Los Angeles metro | 4 | SCH DED DED DED |
| 011 | New York City | 4 | SCH STP FRM TRS |
| 012 | Los Angeles metro | 4 | DED SCH FRM CON |
| 013 | New York City | 4 | SPL TRS DED FRM |
| 014 | Miami metro | 4 | MIS FRM OTH SCH |
| 015 | Chicago | 4 | DED SCH STP OTH |
| 016 | San Diego metro | 4 | SCH SPL CTA OTH |
| 017 | New York City | 4 | SCH MIS SPL PRC |
| 018 | Los Angeles metro | 4 | DED MIS TRS MOB |
| 019 | Los Angeles metro | 4 | DED DED SCH TRS |
| 020 | San Diego metro | 4 | SCH SPL CON MIS |
| 021 | New York City | 4 | SCH FRM MIS FRM |
| 022 | Los Angeles metro | 4 | SPL OTH OTH TRS |
| 023 | Chicago | 4 | OTH SCH FRM SPL |
| 024 | Dallas | 4 | FRM CON FRM DED |
| 025 | Los Angeles metro | 4 | DED STP PRC SCH |
| 026 | New York City | 4 | MIS CON FRM PRC |
| 027 | Chicago | 4 | DED SCH OTH MIS |
| 028 | Chicago | 4 | MIS DED DED PRC |
| 029 | Los Angeles metro | 4 | SCH FRM CON NAV |
| 030 | New York City | 4 | SCH TRS PRC TRS |
| 031 | Chicago | 4 | DED FRM DED SPL |
| 032 | New York City | 4 | MIS SCH SCH NAV |
| 033 | Chicago | 4 | SCH SPL FRM DED |
| 034 | Atlanta | 4 | DED SCH FRM FRM |
| 035 | Los Angeles metro | 4 | MIS MIS DED TRS |
| 036 | New York City | 4 | STP CON MIS OTH |
| 037 | Dallas | 4 | OTH STP OTH TRS |
| 038 | Los Angeles metro | 4 | SCH CTA FRM SIL |
| 039 | Los Angeles metro | 4 | FRM PRC CTA FRM |
| 040 | New York City | 4 | SPL FRM NAV CTA |
| 041 | Los Angeles metro | 4 | MIS FRM SCH CON |
| 042 | Chicago | 4 | SPL STP OTH DED |
| 043 | Chicago | 4 | MIS OTH FRM FRM |
| 044 | New York City | 4 | SPL DED SPL STP |
| 045 | Los Angeles metro | 4 | SCH FRM FRM SPL |
| 046 | Los Angeles metro | 4 | SCH NAV CTA PRC |
| 047 | New York City | 4 | DED DED DED OTH |
| 048 | New York City | 4 | MIS MIS MIS TRS |
| 049 | Chicago | 4 | MIS SCH CON PRC |
| 050 | Los Angeles metro | 4 | PRC MIS FRM MIS |
| 051 | New York City | 4 | SCH SPL FRM TRS |
| 052 | Los Angeles metro | 4 | FRM CTA NAV SCH |
| 053 | New York City | 4 | OTH OTH OTH FRM |
| 054 | Tampa | 4 | NAV OTH CON SPL |
| 055 | Houston | 4 | DED CON OTH NAV |
5 documented leaksRanks 056 to 513458 practices |
|||
| 056 | New York City | 5 | SPL DED PRC SPL NAV |
| 057 | Los Angeles metro | 5 | OTH OTH FRM SIL TRS |
| 058 | Los Angeles metro | 5 | DED FRM CTA PRC NAV |
| 059 | Los Angeles metro | 5 | SCH SPL CON SPL SIL |
| 060 | Dallas | 5 | SCH FRM SCH SIL PRC |
| 061 | Los Angeles metro | 5 | SPL OTH PRC FRM MIS |
| 062 | St. Louis metro | 5 | NAV DED TRS OTH PRC |
| 063 | Houston | 5 | OTH OTH STP OTH NAV |
| 064 | Dallas | 5 | SCH SCH DED FRM CON |
| 065 | Chicago | 5 | DED OTH SCH DED STP |
| 066 | Miami metro | 5 | SCH CTA DED CON OTH |
| 067 | Chicago | 5 | DED STP PRC NAV OTH |
| 068 | Chicago | 5 | FRM OTH TRS DED CON |
| 069 | the Pacific Northwest | 5 | FRM FRM CON SCH DED |
| 070 | Los Angeles metro | 5 | SCH PRC SPL PRC FRM |
| 071 | Orlando | 5 | SCH FRM FRM SPL CON |
| 072 | Los Angeles metro | 5 | MIS DED NAV DED SPL |
| 073 | Los Angeles metro | 5 | OTH SCH FRM SCH NAV |
| 074 | Tampa | 5 | SCH SPL SCH OTH SPL |
| 075 | New York City | 5 | FRM SPL TRS SPL SCH |
| 076 | Dallas | 5 | FRM TRS DED PRC OTH |
| 077 | Chicago | 5 | OTH SCH OTH STP OTH |
| 078 | Miami metro | 5 | FRM DED SCH SPL FRM |
| 079 | Washington DC | 5 | MIS MIS TRS SPL CON |
| 080 | Los Angeles metro | 5 | DED DED FRM DED DED |
| 081 | New York City | 5 | SCH SCH SCH DED NAV |
| 082 | Dallas | 5 | OTH DED OTH STP DED |
| 083 | New York City | 5 | SCH DED TRS MIS SCH |
| 084 | Los Angeles metro | 5 | PRC SCH MIS OTH MIS |
| 085 | Los Angeles metro | 5 | MIS SPL DED PRC SIL |
| 086 | New York City | 5 | CTA STP DED OTH MOB |
| 087 | New York City | 5 | DED CON OTH NAV PRC |
| 088 | New York City | 5 | OTH DED STP MIS TRS |
| 089 | Washington DC | 5 | MIS SPL CTA OTH MIS |
| 090 | Chicago | 5 | MIS PRC FRM OTH CON |
| 091 | Chicago | 5 | SCH SCH DED FRM CTA |
| 092 | New York City | 5 | OTH NAV MIS FRM PRC |
| 093 | Philadelphia | 5 | DED SCH DED STP FRM |
| 094 | New York City | 5 | SPL SCH FRM DED SCH |
| 095 | Chicago | 5 | DED OTH OTH OTH TRS |
| 096 | Tampa | 5 | DED SCH SPL FRM PRC |
| 097 | Philadelphia | 5 | DED SPL CON FRM FRM |
| 098 | San Diego metro | 5 | SCH SPL FRM OTH DED |
| 099 | Chicago | 5 | DED SCH OTH FRM NAV |
| 100 | New York City | 5 | DED SPL MIS STP CTA |
| 101 | Los Angeles metro | 5 | FRM FRM TRS FRM SCH |
| 102 | Houston | 5 | OTH TRS FRM PRC DED |
| 103 | New York City | 5 | CON DED TRS PRC TRS |
| 104 | New York City | 5 | SCH CTA SPL FRM CTA |
| 105 | Los Angeles metro | 5 | SCH FRM FRM PRC SPL |
| 106 | Dallas | 5 | DED OTH CTA PRC SIL |
| 107 | Miami metro | 5 | OTH SPL PRC OTH FRM |
| 108 | Chicago | 5 | DED SCH SPL CON NAV |
| 109 | Houston | 5 | DED SCH SPL FRM DED |
| 110 | Houston | 5 | SCH SPL DED FRM MIS |
| 111 | New York City | 5 | OTH FRM SPL DED PRC |
| 112 | Boston | 5 | SCH OTH TRS FRM CON |
| 113 | Chicago | 5 | DED MIS SPL CON TRS |
| 114 | Houston | 5 | SCH FRM DED OTH TRS |
| 115 | Dallas | 5 | TRS FRM OTH PRC OTH |
| 116 | Los Angeles metro | 5 | SCH PRC OTH CTA FRM |
| 117 | Los Angeles metro | 5 | FRM SCH FRM CON CON |
| 118 | New York City | 5 | DED DED CON CTA CON |
| 119 | Washington DC | 5 | OTH SPL OTH SCH OTH |
| 120 | Los Angeles metro | 5 | SCH SPL CTA FRM SIL |
| 121 | New York City | 5 | MIS PRC OTH TRS NAV |
| 122 | Los Angeles metro | 5 | FRM DED TRS SCH TRS |
| 123 | Los Angeles metro | 5 | DED SCH CON CTA SPL |
| 124 | Dallas | 5 | MIS OTH SPL MIS FRM |
| 125 | Chicago | 5 | DED TRS STP PRC DED |
| 126 | the Midwest | 5 | DED SCH CON DED SPL |
| 127 | Dallas | 5 | SCH DED CON FRM DED |
| 128 | New York City | 5 | FRM SCH FRM CON OTH |
| 129 | Tampa | 5 | DED CTA PRC OTH CON |
| 130 | Tampa | 5 | DED SCH NAV MIS SPL |
| 131 | Los Angeles metro | 5 | SCH PRC SPL MIS NAV |
| 132 | Dallas | 5 | MIS MIS SCH PRC CON |
| 133 | Dallas | 5 | SCH FRM SCH CTA FRM |
| 134 | New York City | 5 | SCH FRM MIS MIS CON |
| 135 | Chicago | 5 | DED OTH OTH TRS OTH |
| 136 | Chicago | 5 | MIS NAV NAV SPL PRC |
| 137 | Miami metro | 5 | DED SPL SPL FRM SCH |
| 138 | Los Angeles metro | 5 | SCH PRC NAV TRS CTA |
| 139 | Los Angeles metro | 5 | DED SCH SPL FRM SCH |
| 140 | New York City | 5 | SCH DED FRM FRM TRS |
| 141 | Los Angeles metro | 5 | SCH FRM TRS PRC FRM |
| 142 | New York City | 5 | DED FRM OTH SPL NAV |
| 143 | Chicago | 5 | MIS FRM FRM NAV MIS |
| 144 | New York City | 5 | FRM FRM FRM PRC CTA |
| 145 | Chicago | 5 | SCH CTA PRC FRM NAV |
| 146 | Chicago | 5 | OTH SPL OTH FRM DED |
| 147 | Los Angeles metro | 5 | SCH SCH DED CTA CON |
| 148 | Chicago | 5 | MIS OTH OTH OTH DED |
| 149 | Philadelphia | 5 | DED DED SCH NAV FRM |
| 150 | Miami metro | 5 | NAV NAV NAV CON CTA |
| 151 | Los Angeles metro | 5 | OTH OTH OTH OTH OTH |
| 152 | New York City | 5 | DED MIS TRS PRC DED |
| 153 | Dallas | 5 | SCH FRM CTA OTH SCH |
| 154 | Dallas | 5 | CTA MIS STP CTA CON |
| 155 | Chicago | 5 | SCH FRM SPL TRS PRC |
| 156 | Los Angeles metro | 5 | SCH FRM SCH OTH FRM |
| 157 | Los Angeles metro | 5 | SCH DED FRM OTH FRM |
| 158 | New York City | 5 | SCH FRM FRM PRC TRS |
| 159 | New York City | 5 | MIS SCH STP NAV NAV |
| 160 | Los Angeles metro | 5 | MIS OTH CTA FRM TRS |
| 161 | New York City | 5 | SCH OTH TRS PRC OTH |
| 162 | New York City | 5 | MIS STP OTH CTA TRS |
| 163 | Chicago | 5 | SCH FRM DED DED OTH |
| 164 | Chicago | 5 | SCH MIS FRM PRC FRM |
| 165 | New York City | 5 | FRM MIS SCH NAV CON |
| 166 | Atlanta | 5 | DED DED DED CON FRM |
| 167 | Los Angeles metro | 5 | SCH CTA FRM NAV TRS |
| 168 | Miami metro | 5 | SCH FRM OTH FRM CON |
| 169 | Los Angeles metro | 5 | SCH OTH FRM CTA CON |
| 170 | Miami metro | 5 | FRM PRC STP NAV TRS |
| 171 | New York City | 5 | DED SPL FRM CTA TRS |
| 172 | Los Angeles metro | 5 | SCH FRM OTH CON FRM |
| 173 | Houston | 5 | DED STP PRC STP DED |
| 174 | Dallas | 5 | DED DED OTH NAV OTH |
| 175 | New York City | 5 | TRS PRC DED NAV TRS |
| 176 | Los Angeles metro | 5 | DED SPL OTH SCH DED |
| 177 | New York City | 5 | DED SPL OTH OTH OTH |
| 178 | Miami metro | 5 | OTH DED STP MIS DED |
| 179 | New York City | 5 | FRM SCH MIS SPL CON |
| 180 | Dallas | 5 | SCH SCH TRS SCH STP |
| 181 | Houston | 5 | MIS OTH OTH CTA MIS |
| 182 | Los Angeles metro | 5 | SPL NAV SPL TRS SPL |
| 183 | Los Angeles metro | 5 | PRC SPL CTA FRM OTH |
| 184 | Los Angeles metro | 5 | SCH OTH FRM OTH CTA |
| 185 | Los Angeles metro | 5 | DED PRC STP FRM NAV |
| 186 | San Diego metro | 5 | FRM FRM FRM PRC MOB |
| 187 | Miami metro | 5 | SCH OTH OTH PRC CON |
| 188 | Los Angeles metro | 5 | CON DED TRS SPL SCH |
| 189 | Los Angeles metro | 5 | SCH STP DED PRC FRM |
| 190 | New York City | 5 | SPL DED DED FRM SPL |
| 191 | Los Angeles metro | 5 | DED DED SCH FRM DED |
| 192 | Chicago | 5 | SCH FRM DED PRC STP |
| 193 | Chicago | 5 | SCH OTH FRM SPL NAV |
| 194 | Houston | 5 | DED OTH FRM SPL FRM |
| 195 | Tampa | 5 | FRM DED CON TRS DED |
| 196 | Los Angeles metro | 5 | DED SCH SCH NAV OTH |
| 197 | Chicago | 5 | SCH SPL CON FRM TRS |
| 198 | Chicago | 5 | MIS MIS PRC MIS DED |
| 199 | Dallas | 5 | SCH OTH SCH FRM FRM |
| 200 | New York City | 5 | SCH FRM OTH TRS OTH |
| 201 | New York City | 5 | SCH FRM FRM DED OTH |
| 202 | Chicago | 5 | DED SPL MIS SCH CTA |
| 203 | Chicago | 5 | FRM FRM OTH PRC MOB |
| 204 | Chicago | 5 | SCH DED OTH CTA NAV |
| 205 | Chicago | 5 | SCH FRM OTH OTH MIS |
| 206 | New York City | 5 | FRM TRS STP PRC SCH |
| 207 | Los Angeles metro | 5 | DED SCH DED NAV NAV |
| 208 | San Diego metro | 5 | DED DED TRS DED FRM |
| 209 | Chicago | 5 | FRM DED FRM SPL PRC |
| 210 | San Diego metro | 5 | FRM FRM SCH CTA CON |
| 211 | Tampa | 5 | DED SCH MIS SCH OTH |
| 212 | Los Angeles metro | 5 | DED MIS NAV OTH FRM |
| 213 | San Diego metro | 5 | FRM TRS FRM CON FRM |
| 214 | Chicago | 5 | FRM PRC TRS TRS DED |
| 215 | Chicago | 5 | OTH DED OTH MIS NAV |
| 216 | Los Angeles metro | 5 | FRM DED PRC CON FRM |
| 217 | New York City | 5 | MIS STP STP SPL SCH |
| 218 | Chicago | 5 | FRM DED DED CTA SCH |
| 219 | New York City | 5 | SCH OTH SCH MIS OTH |
| 220 | New York City | 5 | OTH SCH FRM FRM PRC |
| 221 | Chicago | 5 | SCH DED SPL OTH TRS |
| 222 | Tampa | 5 | STP TRS OTH OTH NAV |
| 223 | Phoenix metro | 5 | DED OTH NAV STP PRC |
| 224 | Los Angeles metro | 5 | SCH DED TRS FRM TRS |
| 225 | New York City | 5 | OTH MIS CTA SPL CTA |
| 226 | Chicago | 5 | DED DED CTA CON PRC |
| 227 | Miami metro | 5 | PRC OTH SCH NAV MIS |
| 228 | the Pacific Northwest | 5 | DED STP STP SPL PRC |
| 229 | Chicago | 5 | DED DED FRM CTA TRS |
| 230 | New York City | 5 | SCH FRM MIS NAV SCH |
| 231 | Chicago | 5 | DED FRM SCH TRS CTA |
| 232 | Chicago | 5 | FRM FRM MIS CTA PRC |
| 233 | Houston | 5 | FRM MIS DED CTA DED |
| 234 | Chicago | 5 | FRM CTA MIS SPL NAV |
| 235 | New York City | 5 | DED STP SCH PRC NAV |
| 236 | Los Angeles metro | 5 | SCH MIS CTA DED TRS |
| 237 | New York City | 5 | SCH MIS NAV PRC TRS |
| 238 | Los Angeles metro | 5 | DED SCH FRM TRS CTA |
| 239 | Chicago | 5 | PRC MIS CTA SPL CTA |
| 240 | Washington DC | 5 | SCH FRM CTA SCH FRM |
| 241 | Los Angeles metro | 5 | SCH FRM FRM OTH OTH |
| 242 | Los Angeles metro | 5 | DED SCH CTA DED PRC |
| 243 | Los Angeles metro | 5 | DED FRM DED SCH CON |
| 244 | Los Angeles metro | 5 | DED DED DED CON SCH |
| 245 | Dallas | 5 | SCH SCH CTA SIL MIS |
| 246 | Los Angeles metro | 5 | SCH PRC CTA FRM FRM |
| 247 | New York City | 5 | CTA CTA NAV TRS DED |
| 248 | Chicago | 5 | FRM PRC CON NAV FRM |
| 249 | New York City | 5 | DED SPL DED MIS CTA |
| 250 | Dallas | 5 | SCH CON CON PRC SCH |
| 251 | Miami metro | 5 | SCH DED SCH CON TRS |
| 252 | Los Angeles metro | 5 | SCH DED TRS SPL PRC |
| 253 | Los Angeles metro | 5 | OTH MIS DED OTH SPL |
| 254 | Chicago | 5 | MIS MIS NAV FRM OTH |
| 255 | Chicago | 5 | DED TRS OTH SPL PRC |
| 256 | Houston | 5 | SCH OTH FRM FRM PRC |
| 257 | New York City | 5 | SCH DED SCH CTA TRS |
| 258 | New York City | 5 | SCH FRM FRM FRM FRM |
| 259 | New York City | 5 | SPL MIS PRC PRC SCH |
| 260 | Dallas | 5 | DED DED DED CTA SCH |
| 261 | San Diego metro | 5 | DED SCH SCH TRS NAV |
| 262 | Los Angeles metro | 5 | SCH SPL FRM FRM TRS |
| 263 | New York City | 5 | SCH FRM SCH CON SCH |
| 264 | Dallas | 5 | DED CON CTA NAV DED |
| 265 | Dallas | 5 | DED SPL SPL CTA DED |
| 266 | New York City | 5 | FRM FRM SPL FRM FRM |
| 267 | Dallas | 5 | DED MIS SCH TRS FRM |
| 268 | New York City | 5 | SCH MIS CTA FRM CON |
| 269 | New York City | 5 | TRS MIS SPL MIS CTA |
| 270 | Chicago | 5 | OTH SCH DED SPL CON |
| 271 | Boston | 5 | MIS TRS NAV OTH PRC |
| 272 | the West | 5 | FRM DED SPL PRC FRM |
| 273 | Tampa | 5 | SCH PRC SPL FRM FRM |
| 274 | Los Angeles metro | 5 | SCH DED FRM CON TRS |
| 275 | Dallas | 5 | TRS OTH STP CON SCH |
| 276 | Tampa | 5 | SCH FRM SCH CON PRC |
| 277 | New York City | 5 | OTH CTA FRM MIS PRC |
| 278 | Chicago | 5 | MIS DED STP CTA OTH |
| 279 | Chicago | 5 | SCH CTA FRM SCH CTA |
| 280 | Los Angeles metro | 5 | SCH FRM FRM TRS DED |
| 281 | New York City | 5 | DED PRC DED DED SPL |
| 282 | Dallas | 5 | OTH DED OTH OTH PRC |
| 283 | Los Angeles metro | 5 | SCH SCH FRM CTA SPL |
| 284 | Miami metro | 5 | SCH SPL FRM CTA OTH |
| 285 | Los Angeles metro | 5 | FRM FRM CTA FRM FRM |
| 286 | Los Angeles metro | 5 | DED SCH PRC TRS TRS |
| 287 | New York City | 5 | FRM MIS SCH FRM NAV |
| 288 | Denver | 5 | SCH FRM PRC CTA TRS |
| 289 | Chicago | 5 | DED SCH FRM SCH SCH |
| 290 | Chicago | 5 | SCH PRC TRS FRM SCH |
| 291 | Chicago | 5 | SCH SCH SPL FRM FRM |
| 292 | Los Angeles metro | 5 | SCH DED SCH SPL TRS |
| 293 | St. Louis metro | 5 | OTH SPL FRM TRS OTH |
| 294 | Chicago | 5 | MIS CON OTH OTH CTA |
| 295 | Dallas | 5 | SCH FRM SPL CTA CON |
| 296 | Los Angeles metro | 5 | SCH SIL SPL TRS TRS |
| 297 | Washington DC | 5 | SCH SCH FRM OTH CTA |
| 298 | Los Angeles metro | 5 | MIS SCH SCH SCH OTH |
| 299 | Dallas | 5 | OTH CON NAV MIS CTA |
| 300 | New York City | 5 | DED PRC MIS DED TRS |
| 301 | Houston | 5 | DED SPL MIS DED OTH |
| 302 | Chicago | 5 | FRM TRS MIS SPL PRC |
| 303 | Los Angeles metro | 5 | SCH CON FRM SPL FRM |
| 304 | Los Angeles metro | 5 | MIS DED SPL CTA PRC |
| 305 | New York City | 5 | SCH CON CTA FRM NAV |
| 306 | Chicago | 5 | SCH SPL OTH PRC OTH |
| 307 | Los Angeles metro | 5 | DED OTH CTA FRM SPL |
| 308 | New York City | 5 | SCH CTA FRM TRS CTA |
| 309 | Miami metro | 5 | SCH MIS CTA FRM CON |
| 310 | New York City | 5 | DED STP MIS SCH FRM |
| 311 | Chicago | 5 | OTH MIS OTH NAV OTH |
| 312 | New York City | 5 | DED TRS DED FRM STP |
| 313 | Miami metro | 5 | DED FRM OTH CON OTH |
| 314 | Chicago | 5 | MIS OTH MIS PRC OTH |
| 315 | Los Angeles metro | 5 | OTH CON TRS NAV TRS |
| 316 | Dallas | 5 | TRS OTH DED PRC OTH |
| 317 | Tampa | 5 | FRM CON FRM PRC SPL |
| 318 | Los Angeles metro | 5 | DED FRM DED SCH DED |
| 319 | New York City | 5 | OTH MIS SCH SCH SCH |
| 320 | New York City | 5 | SCH FRM CTA OTH TRS |
| 321 | Dallas | 5 | DED MIS SPL SPL SPL |
| 322 | Phoenix metro | 5 | DED DED SPL CON PRC |
| 323 | Los Angeles metro | 5 | DED FRM SCH SCH TRS |
| 324 | Los Angeles metro | 5 | DED FRM OTH SCH OTH |
| 325 | Washington DC | 5 | MIS DED FRM SCH NAV |
| 326 | Los Angeles metro | 5 | DED PRC FRM SCH TRS |
| 327 | Miami metro | 5 | DED MIS FRM NAV CTA |
| 328 | Los Angeles metro | 5 | DED SCH SCH CTA NAV |
| 329 | New York City | 5 | CON OTH SPL FRM SCH |
| 330 | San Diego metro | 5 | OTH CTA SPL MIS NAV |
| 331 | Los Angeles metro | 5 | OTH STP FRM OTH PRC |
| 332 | San Diego metro | 5 | PRC CON SPL PRC CON |
| 333 | Miami metro | 5 | SPL SCH OTH SPL SCH |
| 334 | Los Angeles metro | 5 | FRM DED DED TRS OTH |
| 335 | Chicago | 5 | DED DED SCH OTH TRS |
| 336 | New York City | 5 | SCH FRM MIS DED DED |
| 337 | New York City | 5 | DED OTH MIS PRC TRS |
| 338 | Chicago | 5 | OTH DED TRS MIS CTA |
| 339 | Boston | 5 | OTH FRM PRC CTA MIS |
| 340 | Los Angeles metro | 5 | FRM SCH FRM TRS SCH |
| 341 | New York City | 5 | PRC PRC FRM SPL MIS |
| 342 | Dallas | 5 | DED FRM STP CTA CON |
| 343 | New York City | 5 | OTH MIS DED TRS CTA |
| 344 | New York City | 5 | NAV MIS FRM OTH MIS |
| 345 | Philadelphia | 5 | DED DED SCH CTA SCH |
| 346 | Miami metro | 5 | SPL OTH OTH SPL SCH |
| 347 | Miami metro | 5 | DED SCH PRC NAV NAV |
| 348 | Los Angeles metro | 5 | SCH CON PRC DED CTA |
| 349 | Los Angeles metro | 5 | SCH SCH DED CTA TRS |
| 350 | New York City | 5 | MIS SCH OTH CON STP |
| 351 | the Pacific Northwest | 5 | DED DED PRC FRM SPL |
| 352 | Dallas | 5 | DED SCH CTA OTH OTH |
| 353 | Chicago | 5 | TRS OTH CON MIS TRS |
| 354 | Atlanta | 5 | SPL OTH PRC OTH OTH |
| 355 | Orlando | 5 | DED DED SCH FRM PRC |
| 356 | Chicago | 5 | DED OTH CTA DED TRS |
| 357 | Los Angeles metro | 5 | SCH DED STP PRC CTA |
| 358 | Los Angeles metro | 5 | DED PRC MIS PRC FRM |
| 359 | New York City | 5 | MIS SPL FRM CON TRS |
| 360 | Chicago | 5 | STP MIS DED PRC MIS |
| 361 | Denver | 5 | OTH DED PRC SCH OTH |
| 362 | Chicago | 5 | DED SCH OTH FRM TRS |
| 363 | Chicago | 5 | SCH DED CTA FRM SPL |
| 364 | Tampa | 5 | SCH NAV FRM FRM TRS |
| 365 | New York City | 5 | PRC PRC FRM SPL MIS |
| 366 | Chicago | 5 | SCH DED SCH PRC FRM |
| 367 | Chicago | 5 | SCH DED OTH FRM TRS |
| 368 | New York City | 5 | OTH SCH CTA DED FRM |
| 369 | Los Angeles metro | 5 | FRM STP CTA FRM MOB |
| 370 | St. Louis metro | 5 | OTH SCH DED NAV PRC |
| 371 | Chicago | 5 | SCH SCH FRM CTA TRS |
| 372 | Atlanta | 5 | DED SPL FRM OTH FRM |
| 373 | Los Angeles metro | 5 | DED SCH TRS DED CON |
| 374 | Chicago | 5 | DED DED PRC OTH CON |
| 375 | New York City | 5 | DED FRM SCH CTA CTA |
| 376 | New York City | 5 | DED DED SCH STP FRM |
| 377 | Dallas | 5 | DED SCH SPL NAV PRC |
| 378 | Houston | 5 | SCH SPL DED FRM FRM |
| 379 | San Diego metro | 5 | DED NAV MIS PRC OTH |
| 380 | Los Angeles metro | 5 | SCH SCH FRM SPL PRC |
| 381 | Chicago | 5 | TRS OTH MIS PRC CTA |
| 382 | Dallas | 5 | CTA CTA PRC TRS SCH |
| 383 | Chicago | 5 | SCH SCH OTH FRM CTA |
| 384 | New York City | 5 | DED SCH FRM SPL TRS |
| 385 | Los Angeles metro | 5 | DED CTA FRM MIS TRS |
| 386 | New York City | 5 | SIL MIS DED SCH FRM |
| 387 | Chicago | 5 | SPL STP STP MOB CTA |
| 388 | Los Angeles metro | 5 | TRS SPL PRC OTH MIS |
| 389 | Los Angeles metro | 5 | CTA FRM STP OTH OTH |
| 390 | Los Angeles metro | 5 | FRM DED FRM SPL OTH |
| 391 | New York City | 5 | SCH DED PRC CON SCH |
| 392 | Washington DC | 5 | OTH FRM CTA SPL CON |
| 393 | Houston | 5 | DED SCH FRM FRM CTA |
| 394 | Miami metro | 5 | DED CTA SCH SCH NAV |
| 395 | New York City | 5 | MIS FRM PRC SCH FRM |
| 396 | Chicago | 5 | OTH CON SPL CTA MIS |
| 397 | New York City | 5 | DED STP CTA STP OTH |
| 398 | Denver | 5 | DED SCH CTA PRC SCH |
| 399 | Los Angeles metro | 5 | CON SCH OTH OTH TRS |
| 400 | Miami metro | 5 | NAV SCH SCH CTA TRS |
| 401 | Miami metro | 5 | SCH FRM DED CON CON |
| 402 | Chicago | 5 | CON CTA SCH TRS FRM |
| 403 | Philadelphia | 5 | DED STP DED MIS CON |
| 404 | New York City | 5 | MIS PRC DED CON CTA |
| 405 | Los Angeles metro | 5 | SCH CTA FRM NAV OTH |
| 406 | Miami metro | 5 | DED DED SCH SPL SCH |
| 407 | Los Angeles metro | 5 | SCH TRS PRC TRS TRS |
| 408 | New York City | 5 | DED MIS PRC FRM TRS |
| 409 | Dallas | 5 | SCH FRM STP FRM CTA |
| 410 | Dallas | 5 | SCH FRM CTA CTA NAV |
| 411 | Houston | 5 | DED OTH SCH SPL SCH |
| 412 | Los Angeles metro | 5 | DED SCH OTH SPL NAV |
| 413 | Chicago | 5 | SCH FRM OTH PRC DED |
| 414 | Chicago | 5 | STP OTH SPL FRM PRC |
| 415 | New York City | 5 | SCH FRM FRM FRM PRC |
| 416 | Orlando | 5 | SPL PRC STP SCH OTH |
| 417 | Chicago | 5 | DED SPL NAV SCH SPL |
| 418 | New York City | 5 | SCH SPL FRM CON TRS |
| 419 | Chicago | 5 | DED OTH SCH FRM CON |
| 420 | New York City | 5 | DED STP DED SCH DED |
| 421 | Los Angeles metro | 5 | SCH DED SCH TRS TRS |
| 422 | Los Angeles metro | 5 | SCH CON SPL TRS NAV |
| 423 | Boston | 5 | FRM FRM OTH SCH SPL |
| 424 | Los Angeles metro | 5 | DED DED SPL OTH DED |
| 425 | Chicago | 5 | SCH FRM TRS FRM FRM |
| 426 | San Diego metro | 5 | OTH DED MIS SCH FRM |
| 427 | Phoenix metro | 5 | SCH SPL FRM FRM CON |
| 428 | Atlanta | 5 | DED DED SPL DED CON |
| 429 | Chicago | 5 | SCH FRM SPL OTH CTA |
| 430 | Los Angeles metro | 5 | TRS SCH CON PRC SPL |
| 431 | New York City | 5 | SCH PRC SPL CTA SCH |
| 432 | Los Angeles metro | 5 | DED MIS SPL FRM PRC |
| 433 | Miami metro | 5 | OTH SPL CTA SCH DED |
| 434 | New York City | 5 | FRM SPL SIL PRC FRM |
| 435 | Los Angeles metro | 5 | SCH FRM FRM SPL CTA |
| 436 | Los Angeles metro | 5 | DED SCH FRM CON DED |
| 437 | San Diego metro | 5 | SCH OTH OTH PRC FRM |
| 438 | Atlanta | 5 | SCH SPL SIL MIS CON |
| 439 | Los Angeles metro | 5 | DED SCH TRS MIS DED |
| 440 | San Diego metro | 5 | FRM FRM FRM SCH OTH |
| 441 | New York City | 5 | SCH SCH SCH CON DED |
| 442 | Chicago | 5 | SCH FRM CTA FRM CON |
| 443 | New York City | 5 | DED DED DED CTA TRS |
| 444 | Los Angeles metro | 5 | OTH SCH FRM PRC CTA |
| 445 | Dallas | 5 | DED OTH PRC NAV OTH |
| 446 | Miami metro | 5 | FRM FRM MIS STP PRC |
| 447 | Chicago | 5 | FRM FRM SPL FRM NAV |
| 448 | New York City | 5 | SCH FRM CTA DED CON |
| 449 | Los Angeles metro | 5 | DED CTA SPL SCH TRS |
| 450 | Los Angeles metro | 5 | SCH FRM FRM DED TRS |
| 451 | Chicago | 5 | DED DED CTA SCH FRM |
| 452 | Chicago | 5 | SCH OTH MIS CON PRC |
| 453 | New York City | 5 | DED CTA CON SCH CTA |
| 454 | Chicago | 5 | DED FRM DED CTA SPL |
| 455 | New York City | 5 | DED SCH SCH SCH TRS |
| 456 | Los Angeles metro | 5 | DED SCH CTA FRM OTH |
| 457 | Los Angeles metro | 5 | MIS OTH OTH SPL PRC |
| 458 | Chicago | 5 | DED STP CTA SPL OTH |
| 459 | Chicago | 5 | DED SPL PRC STP NAV |
| 460 | Chicago | 5 | SCH FRM STP SCH MIS |
| 461 | Los Angeles metro | 5 | CTA SCH MIS SPL PRC |
| 462 | Atlanta | 5 | DED DED CTA SPL OTH |
| 463 | Chicago | 5 | OTH DED MIS SCH SPL |
| 464 | Los Angeles metro | 5 | FRM FRM TRS CTA CON |
| 465 | New York City | 5 | SPL DED MIS DED CTA |
| 466 | New York City | 5 | DED MIS STP DED MIS |
| 467 | Los Angeles metro | 5 | FRM OTH OTH TRS FRM |
| 468 | Chicago | 5 | DED SCH CON CTA OTH |
| 469 | New York City | 5 | DED STP SPL MIS STP |
| 470 | Chicago | 5 | DED SCH DED NAV PRC |
| 471 | Los Angeles metro | 5 | CTA DED SCH CTA NAV |
| 472 | Dallas | 5 | MIS MIS SCH SCH FRM |
| 473 | Dallas | 5 | CON SCH TRS OTH CTA |
| 474 | the West | 5 | OTH DED DED CTA SPL |
| 475 | Los Angeles metro | 5 | PRC MIS FRM DED CTA |
| 476 | Chicago | 5 | DED SCH SCH DED CON |
| 477 | Chicago | 5 | OTH MIS SPL STP OTH |
| 478 | New York City | 5 | DED SCH FRM FRM DED |
| 479 | Los Angeles metro | 5 | SCH TRS SPL TRS FRM |
| 480 | New York City | 5 | SCH TRS FRM SCH CON |
| 481 | Chicago | 5 | DED OTH DED FRM DED |
| 482 | Dallas | 5 | DED SPL CON OTH NAV |
| 483 | New York City | 5 | OTH SPL SPL DED OTH |
| 484 | Chicago | 5 | DED CTA NAV OTH CON |
| 485 | Atlanta | 5 | OTH SCH NAV SPL SPL |
| 486 | Denver | 5 | DED CTA OTH TRS SPL |
| 487 | Dallas | 5 | DED CTA TRS OTH MIS |
| 488 | Chicago | 5 | SPL SPL OTH SCH OTH |
| 489 | Denver | 5 | SPL MIS MIS PRC FRM |
| 490 | Los Angeles metro | 5 | SCH DED FRM TRS PRC |
| 491 | Los Angeles metro | 5 | SCH DED FRM OTH CON |
| 492 | Chicago | 5 | SCH DED DED FRM CTA |
| 493 | New York City | 5 | OTH OTH TRS DED OTH |
| 494 | San Diego metro | 5 | FRM CON PRC CTA STP |
| 495 | Chicago | 5 | SCH CTA CTA PRC OTH |
| 496 | Houston | 5 | SCH CTA FRM DED PRC |
| 497 | Dallas | 5 | SCH CON FRM PRC FRM |
| 498 | New York City | 5 | SCH FRM CTA SPL CON |
| 499 | Dallas | 5 | MIS SPL DED OTH PRC |
| 500 | Los Angeles metro | 5 | FRM DED PRC PRC TRS |
| 501 | Chicago | 5 | DED SPL OTH FRM OTH |
| 502 | San Diego metro | 5 | MIS OTH OTH PRC TRS |
| 503 | Dallas | 5 | STP MIS FRM SCH OTH |
| 504 | Miami metro | 5 | SCH NAV PRC NAV SCH |
| 505 | Los Angeles metro | 5 | OTH SCH DED TRS TRS |
| 506 | Atlanta | 5 | MIS SCH MIS FRM DED |
| 507 | New York City | 5 | SCH MIS SCH NAV SCH |
| 508 | Dallas | 5 | DED DED DED OTH NAV |
| 509 | New York City | 5 | FRM FRM CTA FRM SCH |
| 510 | Orlando | 5 | MIS FRM SCH CTA SPL |
| 511 | Atlanta | 5 | FRM OTH DED CON SPL |
| 512 | Washington DC | 5 | MIS CTA SCH OTH OTH |
| 513 | Miami metro | 5 | OTH CON CTA OTH PRC |
04 / How this was built
How the ranking works
Practices are ordered by the number of separate leaks their audit documented, fewest first. Within a tied count the order is shuffled, so a row's position inside a band carries no information about which practice it is. The count is a count of what a human wrote down and could show you on screen. It is not a score, and it is not weighted: a broken booking button and a missing price both count as one.
How the leak types were grouped
Each finding carries a written title. Those 2,499 titles were clustered into 14 groups by keyword rules, applied in a fixed order, so that a title naming two problems lands on the sharper of the two. Titles that matched no rule are counted honestly under OTH rather than pushed into a neighbouring bucket, which is why that group is large. It is the residue of a keyword method, not a category of failure.
What is not on this page
Each audit also carries a modelled revenue estimate for every leak. Those numbers are not published here and are not summed anywhere on this page. They are estimates built on assumed traffic and assumed ticket sizes, and a ranked table of estimates would read as a table of measurements. The leak counts are measurements. The revenue figures are not, so they stay in the individual audit where the assumptions behind them are visible.
23 of the 536 audits are missing from the ranked table. They are the earliest cohort, delivered as recorded video and PDF walkthroughs before findings were captured in a structured form. The work was done. It simply cannot be counted the same way, so it is left out rather than estimated back in.
What is anonymised, and how
No practice name, website, owner, or page URL appears anywhere on this page, in the markup, or in the dataset the page is built from. Location is the only descriptor besides the findings themselves, and it is deliberately blunt. A city label is used only where enough audited practices share it to hide inside; anything smaller is raised to its metro, then to its state, then to its region. Nothing is paired with a second identifying attribute: no treatment mix, no practice size, no number of locations, no year opened.
Every practice on this list received its own private audit. The public version is the shape of the record, not the record.
Where the audited practices are
Los Angeles metro128
New York City116
Chicago106
Dallas44
Miami metro27
San Diego metro16
Houston16
Tampa12
Atlanta10
Washington DC8
Philadelphia5
Denver5
Orlando4
Boston4
St. Louis metro3
the Pacific Northwest3
Phoenix metro3
the West2
the Midwest1
itera·ux®
Remote / working with practices across the US
Where would
yours land?
05 / Fifteen minutes
We open your site together and walk the path a patient walks, on a phone, while you watch. You get the same count the practices above got. There is no deck and no pitch attached.