Sample Audit
See the work before you commit.
This is an anonymized version of an actual Booking Path Optimization Spec we delivered. No gates, no email required. Just proof.
The Audit
Scottsdale Aesthetic Clinic
Booking Path Optimization
A mid-size medical spa averaging 2,400 monthly visitors with a 2.1% consultation conversion rate. After implementing our spec, conversion rose to 5.4% — a 157% increase.
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Conversion rate before
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Conversion rate after
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Monthly revenue lift
Key Findings
What we diagnosed.
No booking CTA in hero
The first visible CTA was 3 scroll depths below the fold. High-intent visitors had no clear path to book immediately upon landing.
Popup blocking booking flow
An email capture popup fired at 5 seconds, interrupting patients mid-decision and causing a 23% bounce rate increase on mobile.
Buried service pricing
Pricing was hidden behind a "Contact Us" form, forcing high-intent patients into an unnecessary friction step that 68% abandoned.
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